Advertising & Partners Our Affiliate Disclosure
Updated 2026-10-02
Why we publish this disclosure
We want you to know exactly how Sportingbet reaches you. We run adverts. We work with affiliate publishers. And some of the content you read about us online is paid for or earns a commission.
That arrangement is normal across the betting industry, but honesty about it is not optional for us. Operated by Entain Operations Limited and licensed by the Western Cape Gambling & Racing Board, we hold ourselves to clear rules whenever our name appears in an advert, a review or a tipster's post.
This page explains those rules in plain English. Read it, and you will understand who we pay, what they may claim, and what stays completely untouched by any marketing deal.
Our advertising standards
We hold every advert and partner message to a short, firm set of standards:
| Standard | What it means |
|---|---|
| Strictly 18+ | No advert may target or appeal to anyone under 18. Betting is for adults only. |
| No misleading claims | Offers must be described accurately, with key terms such as the triple welcome bonus conditions and 7-day expiry stated honestly. |
| Responsible tone | No advert may present betting as a way to solve money problems or guarantee a win. |
| Clear terms | Bonus amounts, minimum deposits and qualifying requirements must link back to the full rules. |
Partners who ignore these standards lose their agreement with us. We also encourage every reader to check our responsible gambling tools before acting on any promotion.
Spot a problem? Tell us
Found an advert that overstates an offer, targets minors or feels misleading? We want to hear about it. Reach our team through the contact page and point us to the page or post in question.
We review complaints about partner content and remove or correct anything that breaks our rules. How we handle your personal information is set out in our privacy policy.
How our marketing partnerships work
Affiliates are independent websites and content creators who send traffic our way. When someone signs up through their tracked link, that partner may earn a commission. Do you pay more because of it? No. Not a cent, and not a worse price.
We supply approved banners, text and promotional details to our partners. We do not control every word a third party writes, so some external pages may be out of date or phrased in their own style. Always confirm the current offer, odds and terms on our own site before you deposit. Our terms and conditions are the single source of truth.
Promotions never change your odds or price
Here is the part that matters most. A bonus headline, an affiliate banner or a sponsored review has zero effect on the odds you are offered or the price of any market.
Everyone sees the same lines. Whether you arrive from a paid advert, a partner link or by typing our address directly, your odds, your minimum R50 deposit and your payout are identical. Marketing spend buys attention, nothing more. It does not tilt a market, shade a price or grant a secret edge to anyone.