Sportingbet Privacy Policy
Updated 2026-10-02
Who is responsible for your data
Sportingbet has offered sports betting and casino play to South African customers since 2008. This page explains how we handle the personal information you share with us when you register, deposit, place bets and contact our team.
The data controller is Entain Operations Limited, the company that owns and operates the Sportingbet brand. Our South African operation is licensed and supervised by the Western Cape Gambling & Racing Board. When we talk about "we", "us" or "our" below, we mean that controller. Questions? Reach out through our contact channels and we will point you to the right person.
How long we keep it
We hold your data only as long as there is a reason to. While your account is open, we keep your records active. After you close an account, gambling and financial-crime laws require us to retain certain files — identity, transactions and verification records — for a set period, typically several years. Once no legal or operational need remains, we securely delete or anonymise the data.
Your rights and how to use them
You have real control over your information. You may ask us to:
- Access a copy of the data we hold about you;
- Rectify anything inaccurate or out of date;
- Erase data where we no longer need it (subject to legal retention);
- Port your data to another provider in a usable format;
- Object to or restrict certain processing, including marketing.
To exercise any right, contact us through the details on our contact page. We will respond within the timeframes set by law. If you are not satisfied, you may complain to the relevant data-protection authority or to the Western Cape Gambling & Racing Board. For tools to manage your play, see our responsible gambling page.
Our legal grounds for processing
Each use of your data rests on a specific legal basis. Where does the right to process come from? Usually one of four places.
We rely on contract to open your account, accept bets and pay winnings. We rely on legal obligation for age verification, KYC, anti-money-laundering checks and tax reporting. We rely on legitimate interests to prevent fraud, secure our platform and improve our service. And we rely on your consent for optional marketing — which you can withdraw whenever you like.
Who we share it with
We never sell your personal data. Full stop. We do share limited information with trusted partners who help us operate.
- Payment and KYC providers — to process deposits and withdrawals and verify your identity.
- Game studios — suppliers such as Evolution, Pragmatic Play and NetEnt receive the data needed to deliver gameplay.
- Analytics and anti-fraud services — to keep the site stable and detect suspicious activity.
- Regulators and authorities — including the Western Cape Gambling & Racing Board, where the law requires disclosure.
Every partner is bound by contract to protect your information and use it only for the purpose we specify.
What we collect and why
We only gather what we need to run a lawful, safe betting service. The categories fall into a few clear groups.
Identity and contact details — your name, date of birth, ID number, address, email and phone. We need these to confirm you are 18 or older and to meet our licensing obligations.
Account and financial data — your deposits, withdrawals, payment method (such as Ozow, Visa or a 1Voucher) and transaction history. The minimum deposit is R50, and every movement of money is recorded for accounting and anti-fraud purposes.
Betting activity — the markets you back, stakes, bonuses claimed and how you use the site or app. This helps us manage odds, settle bets and spot problem play early.
Technical data — your IP address, device type, browser and cookie identifiers. See our cookies policy for the full breakdown.