How We Use Automated Systems and AI
Updated 2026-10-02
Why this page exists
We want you to understand where automated systems sit behind your Sportingbet account. This page explains, in plain terms, how we use software, statistical models and AI to run the site — and where a real person stays involved.
Sportingbet is operated by Entain Operations Limited and licensed by the Western Cape Gambling & Racing Board. Everything described here works alongside our Privacy Policy and Terms and Conditions. Read those for the full detail; read this for the short version.
Cookies and tracking that feed our tools
Some automated features rely on data collected through cookies and similar technologies. The table below sets out the main categories we use.
| Category | Purpose | Can you decline? |
|---|---|---|
| Strictly necessary | Logins, bet placement, security | No — the site can't run without these |
| Functional | Remembering settings and preferences | Yes |
| Analytics | Measuring how pages perform | Yes |
| Personalisation | Tailoring offers and content to you | Yes |
You can adjust these choices in your browser and through our cookie settings at any time.
Your rights and how to use them
You can ask what automated processing we apply to your account. You can ask for human review of a decision that affected you. You can request a copy of your personal data, ask us to correct it, or object to certain processing.
Want to raise any of this? Contact us through our support channels and our team will respond. If you ever feel your play is slipping, our responsible gambling tools are there too. Players must be 18 or older.
If you're not satisfied with how we handle a request, you may escalate the matter to the relevant data-protection authority.
People stay in the loop
Does a machine ever decide something important on its own? Not where it counts. Any decision with a real effect on you — closing an account, refusing a withdrawal, or acting on a fraud flag — gets human review before it stands.
Our models raise alerts. Our trained staff weigh those alerts against the full picture, including context the software can't see. You are never shut out by an algorithm with nobody watching.
Where automated systems do the work
Automation handles tasks that happen at a speed no human team could match. We use it for a handful of clear purposes:
- Fraud and security checks — spotting unusual deposits, duplicate accounts or logins that don't match your normal pattern.
- Identity and payment verification — matching the documents you supply during KYC before a withdrawal is released.
- Personalisation — surfacing sports, slots or promotions that fit how you play.
- Responsible gambling monitoring — flagging behaviour that may signal harm, so we can reach out.
- Customer support — automated replies and routing that get your query to the right place faster.
Deposits here start from just R50, and the same security logic applies whether you top up R50 or far more.